{
  "name": "Nornvi",
  "updated": "2026-11-15",
  "base_url": "https://brand.nornvi.com",
  "guide": "https://brand.nornvi.com/guide.md",
  "css": "https://brand.nornvi.com/brand.css",
  "logos": {
    "light": {
      "wordmark_primary": "https://brand.nornvi.com/logos/wordmark-circled.svg",
      "wordmark_alternate": "https://brand.nornvi.com/logos/wordmark-open.svg",
      "mark": "https://brand.nornvi.com/logos/tree-circled.svg",
      "mark_open": "https://brand.nornvi.com/logos/tree-open.svg"
    },
    "dark": {
      "wordmark_primary": "https://brand.nornvi.com/logos/dark/wordmark-circled.svg",
      "wordmark_alternate": "https://brand.nornvi.com/logos/dark/wordmark-open.svg",
      "mark": "https://brand.nornvi.com/logos/dark/tree-circled.svg",
      "mark_open": "https://brand.nornvi.com/logos/dark/tree-open.svg"
    },
    "png_sizes": {
      "mark_48": "https://brand.nornvi.com/logos/tree-circled-48.png",
      "mark_180": "https://brand.nornvi.com/logos/tree-circled-180.png",
      "mark_512": "https://brand.nornvi.com/logos/tree-circled-512.png"
    },
    "note": "Each SVG has a PNG with the same name. A simplified small-size mark (favicons under 48 px) is still to be designed."
  },
  "colors": {
    "aubergine": "#50133B",
    "malachite": "#0F5E4B",
    "ruby": "#A10A3F",
    "pale_aubergine": "#F1EAF1",
    "light_aubergine_dark_mode": "#D7C7D3",
    "black_dark_mode": "#000000"
  },
  "fonts": {
    "status": "not chosen yet",
    "candidates": ["Fraunces + Inter", "Source Serif 4 + Source Sans 3", "Newsreader + Figtree"],
    "rule": "Open-license (Google Fonts) only, so everyone can install them in Word, PDFs and Google Docs."
  },
  "copy": {
    "tagline": "Your whole life. Woven together.",
    "supporting_line": "A place to connect what matters, find direction, and shape what comes next.",
    "sign_off": "Shape what comes next.",
    "status": "brainstorm, not final"
  }
}