# Nornvi brand guide Living source of truth for everything built under the Nornvi name. Kept in sync in three places: the "Nornvi Marketing" Claude project (brand/Nornvi-Brand-Guide.md), the repo jernest88/nornvi-sites (sites/brand/public/guide.md), and live at https://brand.nornvi.com/guide.md. Last updated 2026-11-15. ## Shared brand home: brand.nornvi.com All logos, colors and these rules live at **https://brand.nornvi.com** (repo folder `sites/brand/public/`). Every Nornvi site, app and document links to these files instead of keeping its own copy, so changing a file there updates everything that uses it (sites pick it up within about an hour). - Logos: `https://brand.nornvi.com/logos/.svg` (light) and `/logos/dark/.svg` (dark). Each also has a `.png`. - Colors and type as CSS variables: `https://brand.nornvi.com/brand.css` - Machine-readable summary (logo URLs, colors): `https://brand.nornvi.com/brand.json` - This guide: `https://brand.nornvi.com/guide.md` - Original packet PDFs: `/marketing-guide.pdf`, `/marketing-sheet.pdf` To change the logo or a color: edit the file in `sites/brand/public/`, push to main, and update this guide. ## Name - Always written **Nornvi**: capital N, lowercase ornvi. Normalize "NornV", "Norn V", "Norvi", "Nornby" from dictation to Nornvi. - Pronunciation: NORN-vee (company default); the founder also accepts NORN-vy. - Meaning: the Norns weave a life over time; *vi* is "we" in Danish/Norwegian and echoes *via* (a way or path). The Yggdrasil-inspired tree is the whole person: roots = past, branches = future possibilities, person and heart woven at the center. - The Norse story is an undertone, not the look. No runes, Viking-style fonts or other Norse symbols. ## Logos (mandatory for all Nornvi work) Only the supplied artwork is approved. Never redraw, retype or recolor the logo, and never set "Nornvi" in a font as a logo. | File | Use | | --- | --- | | wordmark-circled | **Primary signature.** Headers, hero, footers, marketing. The ring around the tree forms the "o". | | wordmark-open | Alternate wordmark, same tree without the ring. | | tree-circled | Standalone emblem: app icon, avatar, social profile. | | tree-open | Standalone tree where the name is already present. | - Light mode: #50133B artwork on a #F1EAF1 page. Dark mode: the `dark/` files (light aubergine #D7C7D3 linework, same green leaves and ruby heart) on black. - Scale each wordmark as one unit. Minimum wordmark height about 40 px on screen. - Files are transparent; the page supplies the background. - **Small sizes:** the detailed tree blurs below about 48 px. A simplified small mark for favicons and tiny app icons is still to be designed (edit the vector; don't regenerate the image). ### Sub-brands (products and sites) One system, two layouts, for any product name: - **Stacked:** Nornvi wordmark with the product name centered beneath it. App icons, splash screens, square spaces. - **Horizontal:** Nornvi wordmark, a thin vertical divider, then the product name. Site headers. - Product name in the brand sans font, aubergine. Short names (IQ) in spaced capitals. No dashes ("Nornvi IQ", not "Nornvi-IQ"). - Status: direction agreed, lockup artwork not yet made. ## Palette | Role | Hex | Use | | --- | --- | --- | | Original aubergine | #50133B | Lettering, headings, branches, roots, ring | | Malachite | #0F5E4B | Leaves, primary button | | Ruby | #A10A3F | Heart, small accents, link underline | | Pale aubergine | #F1EAF1 | Page and print background | | Light aubergine (dark mode) | #D7C7D3 | Dark-mode linework and text | | Black (dark mode) | #000000 | Dark-mode surface | Contrast (WCAG): aubergine on pale 11.9:1, white on malachite 7.7:1, ruby on pale 6.8:1, malachite on pale 6.5:1, light aubergine on black 13:1. Malachite (2.7:1) and ruby (2.6:1) on black fail for text, so in dark mode use them only in graphics, never for text or button labels. Espresso #362015 edition: on hold. Walnut and warm aubergine proofs: exploration only. ## Typography - Open-license fonts only (Google Fonts), so anyone can install them for Word, PDFs, Google Docs and the web. No custom typeface; the custom lettering is the wordmark itself. - Serif for headlines, sans-serif for body and interface text. - **Not chosen yet.** Candidates: Fraunces + Inter (leading pick), Source Serif 4 + Source Sans 3, Newsreader + Figtree. Until chosen, brand.css uses Georgia and the system sans. ## Voice Direct and warm. Lead with the whole person, make it concrete with everyday examples (a meal, household work, a learning goal), and end with one manageable next step. Respect attention: no hype, no urgency tricks. Describe the vision as a vision; check what is actually live before promising features. ## Copy (brainstorm, not final) | Placement | Copy | | --- | --- | | Tagline | Your whole life. Woven together. | | Supporting line | A place to connect what matters, find direction, and shape what comes next. | | Pillars | Live well / Grow with purpose / Make room for life | | Closing headline | Connected tools. Meaningful progress. | | Sign-off | Shape what comes next. | | Actions | Find your next step (primary), Explore Nornvi (secondary) | | Navigation | Explore / Our approach / Begin | Known gaps: no plain one-line statement of what Nornvi is; pillar lines are categories rather than benefits; the calls to action overlap. Mission, vision and values drafts were proposals, not adopted. ## Page pattern Header (circled wordmark left, compact nav right), centered hero (large wordmark, tagline, supporting line, malachite button plus text link), three pillar cards with simple line icons, layered pale-aubergine wave footer with closing headline, small wordmark and sign-off. ## Legal LLC registered; early searches found no conflicting use. A federal trademark filing (USPTO) is what protects the name nationally. Use ™ now; ® only after registration. ## Open decisions 1. Simplified small mark (favicons, 16–48 px). 2. Fonts (see candidates). 3. Sub-brand lockup artwork. 4. Messaging: what-it-is line, pillar benefits, one primary action. 5. Extended UI colors (hover, borders, grays, success/warning/error).